ATTALA COUNTY, Miss. — A tragic single-vehicle crash Wednesday morning claimed the life of a well-known and respected member of the local media community. Authorities identified the victim as Lisa Powell Moore, 55, of Thomastown. The crash occurred around 8:45 a.m. along Highway 19 in the Zama community, leaving coworkers, friends, and listeners across the area mourning her sudden loss.
Emergency responders were dispatched to the scene after reports of a serious wreck. When they arrived, Moore was found critically injured inside her vehicle. First responders provided immediate medical assistance before transporting her by ambulance to the Baptist Attala Emergency Department for further treatment.
Despite the efforts of emergency personnel and hospital staff, Moore later succumbed to her injuries, officials said. Attala County Coroner Sam Bell confirmed her identity later in the day. Authorities have not released information about what caused the crash or how Moore’s vehicle left the roadway.
The Mississippi Highway Patrol has taken over the investigation and is working to determine the circumstances surrounding the wreck. Troopers are expected to examine factors such as road conditions, vehicle performance, and possible environmental issues. No additional details have been made public as the investigation remains ongoing.
Moore’s death has deeply impacted the local media community. According to BreezyNews, she was a cherished and longtime member of the Boswell Media team, the parent company of BreezyNews, Kicks96 News, and several popular radio stations, including Kicks 96.7, Cruisin 98.3, and Breezy 103.7. Coworkers described her as dedicated, professional, and passionate about serving the community through local media.
Colleagues said Moore was more than just a coworker—she was a friend and a trusted presence in the workplace. Her contributions helped keep listeners informed and connected, and her kindness left a lasting impression on those who worked alongside her. Many noted that her voice and behind-the-scenes work were an important part of daily life for countless residents.
As news of her passing spread, tributes and condolences poured in from coworkers, listeners, and community members. Moore is being remembered as a hardworking professional who cared deeply about her job and the people she served. As investigators continue to work to determine what led to the crash, loved ones and colleagues are honoring Lisa Powell Moore’s life and legacy, remembering her as a valued voice in Mississippi’s local media landscape.
